UTM Builder
UTM parameters let analytics tools attribute traffic to the exact campaign, source and medium that sent it. Fill in the fields below to build a correctly formatted tracking URL.
How to Use This Tool
- Enter the destination URL.
- Fill in source, medium and campaign — these three are the most commonly required.
- Add term and content if your campaign needs them.
- Copy the generated URL for use in your ads, emails or posts.
Why Use ToolVigo's UTM Builder
- Handles the question mark or ampersand automatically, even if the URL already has parameters.
- URL-encodes values with spaces or special characters.
- Live generation as you type.
Privacy & Security
This tool runs entirely in your browser. Nothing you type is uploaded to ToolVigo's servers or stored anywhere.
Frequently Asked Questions
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign are the three most commonly used and are enough for most basic tracking; utm_term and utm_content add more detail, often for paid search or A/B testing specific links.
Does adding UTM parameters change where the link goes?
No — the destination page is unchanged. The parameters are only read by analytics tools to record where the visit came from.
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